Fendt is leading the DLG-ImageBarometer 2020
Every year, German farmers rate the awareness and image of companies from the agricultural sector for seven different areas as part of the DLG-ImageBarometer. The survey started in August 2020 and over the course of time 712 farmers and farm managers were surveyed by telephone on the brand strength of the companies.
Fendt achieved 59 points and took first place in the “Agricultural Machinery” section of the DLG-ImageBarometer. This puts Fendt eight points ahead of second and third place.
The DLG (German Agricultural Society) describes the survey results for 2020 as follows: “In agricultural technology, Fendt continues to lead, with even slightly higher scores, while all the pursuers have lost ground, in some cases significantly.”
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